It is ten past two at the school gate. Two mothers are waiting. One says her son has finally started understanding maths, the tuition teacher near the temple is very good. The other one asks for the number.
That is your entire marketing department. Not a hoarding, not a pamphlet under a wiper blade. Two mothers at a gate. And what gets passed along at that moment is usually a number with no timings, no subjects, no fee and no idea whether you have a seat left.
Then the number goes into a class parents group of forty people, where it sits with no explanation and gets scrolled past.
What a parent needs to know before calling
Parents ring you with the same five questions in a slightly different order every time. Answer them on a page and your call becomes a booking conversation instead of an information desk.
- 1. Which classes and which board. Class 9 to 12, CBSE and State, said plainly.
- 2. Which subjects, and who teaches them if you have more than one teacher.
- 3. Batch timings, and which batches still have room.
- 4. Fees, and whether it is monthly, per subject or per term.
- 5. Where exactly you are, with a pinned location and a landmark.
Every one of those fits on a card page. None of them fits on a paper card that also has to carry your name.
Fees are the question everyone dances around
Tuition fees in India are treated as a private negotiation, which is why the first call is so awkward. The parent does not want to ask and you do not want to be the first to say a number.
Putting it on the page ends that dance without you having to be the one who says it out loud.
| Fixed price | A monthly fee per subject. The clearest thing you can publish. |
|---|---|
| Starting at | Board exam batches where the fee changes with the number of subjects. |
| Per hour | One to one home tuition, which is normally billed this way. |
| Price on ask | Crash courses and small custom groups. |
| Free | A demo class. Say it plainly, because it is the single strongest line on your page. |
The free demo class line converts better than anything else a tutor can write. Parents are not buying a syllabus. They are buying the chance to see whether their child sits still for you.
Built for forwarding inside a parents group
Class WhatsApp groups are how tuition actually spreads. They are also brutal. A message that needs explaining gets ignored, and a message from a stranger gets treated as spam.
This is why the recommendation should come from the parent and not from you. Send your link to the parents you already teach. When one of them chooses to drop it in the group with a line of her own, it arrives as a recommendation from a known person, with all your details attached. That is a completely different thing to you posting a pamphlet photo.
A link also opens cleanly on the ten year old Android phone at the back of that group, which a designed pamphlet image often does not.
One practical rule goes with this. Do not join those groups yourself and do not post in them. A tutor who advertises in a class group gets muted. A tutor whose link keeps appearing because parents chose to share it gets admissions. The difference is entirely who pressed send.
The same holds for the student side. Older students share notes and links between themselves far more than their parents realise, and a page that opens fast on a phone travels through that network on its own.
Put your batches, subjects, fees and location on one link parents can pass along.
Make your tuition cardThe admission season problem, and the seat problem
Tuition demand arrives in waves. The weeks after results, the start of a term, the two months before boards. In those weeks you get more enquiries than you can hold, and for the rest of the year you get almost none.
A page you can edit helps on both sides of that wave. When the Tuesday and Thursday batch fills, you write batch full next to it that evening. Parents stop calling about it, and the batch that still has room starts looking more attractive. When the wave passes, you take the line off.
Nothing about this needs software cleverness. It needs a page you can change in thirty seconds from your phone, which a printed pamphlet is not.
Where the QR code goes for a tutor
- • On the notice you are allowed to put on the society board, instead of tearaway paper tabs.
- • On the front page of the notes you photocopy for students. Those notes get shown to other parents.
- • On the door of the tuition room, so a parent walking past during class can save you without interrupting.
- • On the receipt you give for monthly fees.
- • In your WhatsApp about, so every parent you message can reach the page.
All of this is free to set up. Ahoyy charges only for pulling verified business contacts out of the directory at volume, at ₹199 for 25 reveals or ₹299 and ₹799 a month. Tuition classes almost never touch that.
One last thing about the QR on the society board. Most tuition notices are ignored because they look like every other notice. A short one with a name, two lines about what you teach and a square to scan gets more attention than a full page of text, and it does not get torn down as fast either.
Start with one batch and one page. Get the timings and the fee on it, send it to the parents you already teach, and let the school gate do the rest.